User acceptance of Online Banking Service in Australia Communications of the IBIMA
نویسندگان
چکیده
The research investigates both positive and negative factors influencing user acceptance of online banking services (OBS) in Australia. A research framework was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). One hundred and ninety respondents in Australia participated in a survey on their perceptions toward OBS. Results show that although respondents strongly believe that using OBS would benefit their daily life, many issues (such as security concerns and technology anxieties) reduce their selfefficacies. Recommendations were given to promote a safe, efficient and conducive environment for user adoption of online banking.
منابع مشابه
Assessment of the Factors Affecting the Acceptance of Online Banking by Consumers with an Emphasis on the Aspect of Risk (Case Study: Customers of Refah Bank in Qazvin Province of Iran)
Nowadays, internet technology provides an opportunity for banks and financial institutions to take advantages in dynamic and competitive turbulent environment in their favor. In addition, considering the importance and status of internet banking and growing trend of it in the country in recent years, now banks and financial institutions have found that maintaining status and effective developme...
متن کاملDetermination of the Influencing Factors for the Acceptance of Mobile Banking Based on Social Cognitive Theory by Bank Mellat Customers in Bandar Abbas
Aims: Due to the development of the Internet, banks are rapidly moving towards providing an online banking platform for their customers. One of the most widely used aspects of such platforms is the use of mobile banking. The aim of the present study was to determine the factors affecting the acceptance of mobile banking based on Social Cognitive Theory by Bank Mellat customers in Bandar Abbas. ...
متن کاملInvestigating the Impact of Combining Traditional and Online Factors on Customers’ Trust in E-Banking and E-Commitment (The Case of Customers of Mellat Bank, Shiraz Branch)
Nowadays, new technologies have changed the methods of serving customers in many service organizations. Service in the banking industry has been influenced by International Communication Technology (ICT) developments in essential ways. Nowadays the importance of websites and their unique features in provision of services to customers is increasing. However, traditional methods of banking with d...
متن کاملAn Empirical Study on Effect of Experience on Consumer Adoption Intention towards Electronic Banking
lectronic banking has emerged as the most lucrative and cost effective service in electronic commerce. While the movement of the major banks and financial service providers towards the digital channels, the future scope of online presence appears highly optimistic. Besides offering major banking services through this mode, the banks and financial service providers get platform to maintain direc...
متن کاملBiometric Authentication of Fingerprint for Banking Users, Using Stream Cipher Algorithm
Providing banking services, especially online banking and electronic payment systems, has always been associated with high concerns about security risks. In this paper, customer authentication for their transactions in electronic banking has been discussed, and a more appropriate way of using biometric fingerprint data, as well as encrypting those data in a different way, has been suggest...
متن کامل